Thursday, June 09, 2005

Becoming a more global player 2

Being able to see ourselves as others see us is a very valuable gift. Recently I blogged on ways we can all stay in touch with the way others see us. I just finished Clyde Prestowitz' Rogue Nation, and I encourage you, especially if you're in the U.S.A., to read it as a way to gain more understanding of how we're perceived elsewhere. (People outside the U.S.A. might use it to understand a bit more about the U.S.A.) While I haven't verified he's right on all points and while I'm still holding to my suggestion to be appropriately skeptical of new ideas, his ideas generally resonate with what I learned when I lived and worked in another country and with the impressions I gather reading foreign news.

While the Carnegie Council on Ethics and International Affairs' interview with Preskowitz reinforces the book's political emphasis, I think it can be valuable for those of us in business, too, to help us see ourselves as others see us (a key part of inbound marketing, after all).

That prior blog suggested ways to stay in touch. Prestowitz' site links to a selection of international news sites you might find of interest, too; I'll be checking it out from time to time.

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