Monday, November 14, 2005

Action research and business

It's not often that you see good examples of action research or action learning applied to business. Most of us in business keep somewhat quiet about what we're doing, because we want to retain the competitive advantage we think we have (or we're afraid of being embarrassed by making obvious what it is that we don't know).

Recently, Jennifer Laycock of Search Engine Guide started an experiment that could be seen as action research, especially if she iterates on her idea until she succeeds all she wants and learns all she wants. Her goal is "to setup some type of business in my free time and see if I can start to turn a profit in a 30 day period." She's up to day 6 and relating a fascinating tale. Even if it's a business on a much smaller scale than you think about, you might find the approach, the openness, and the lessons she's learning (at least some of them) of interest.

If you're in a medium-sized company or bigger, perhaps the key lesson to take away is to think about how to plan an experiment, how to document it (hint: think learning logs, if you're stuck), and how to observe and reflect effectively on ways to tune your plans so that you both achieve the goals you set and learn something useful about how to achieve change in specific circumstances.


Blogger suzie said...

Many institutions limit access to their online information. Making this information available will be an asset to all.
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17 June, 2010 00:01  

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