The green impact on business
Read how environmental issues are impacting the fashion and apparel business in Can Polyester Save the World? from the January 25, 2007 New York Times.
What do you sense when you read that? Fear of economic disaster as concerns about the environment or even potential regulations hit yet another industry? Or opportunity, as you can address the challenges of outfitting people with more environmentally-friendly clothing that provides them enjoyment and you profit?
For examples of folk who see the opportunities, see Business 2.0's Go Green, Get Rich. If you see an example you don't really like, think about the previous paragraph again: do you take that as a problem or as an opportunity?