Yesterday I wrote about the power of narrative
, as inspired by Andrew Taylor's posting
. In searching for a link for my article, I discovered a powerful message about contribution in the last half of Presentation Zen
's Two Questions: Why does it matter? What's your contribution?
, the part I had skipped before. It builds on the three questions meme I wrote about previously
, but it uses art to do it in a powerful fashion.
Watch the Benjamin Zander
video from start to finish. Yes, it's just over six minutes long. Yes, some of it is probably promoting the speaker. Listen to it anyway; the message is important. If, after listening to it, you're not sure of its application to business, check out the "Fields of Interest" part of Hewlett-Packard's 1966 corporate objectives
(scroll to the bottom).
Labels: art, business, communications, making sense, music, presentations