How to get ahead
I found Attribution theory and Shreddies today, that led me to Guy Kawasaki's "The Effort Effect", which led me to The Effort Effect and to an interview with Dweck at Tech Nation. A bit more Googling turned up How Not to Talk to Your Kids.
If you manage people, if you teach students, if you raise children, or if you have responsibility for your own contribution and results (there: that should cover everyone who reads this!), read and consider her ideas. If her research is good (and, while it seems to be, I do encourage skepticism as part of learning), consider how you can apply her ideas in your work and life.