Monday, April 21, 2008

Business, Earth Day, and other thoughts

After teaching at my first Bainbridge Graduate Institute Intensive, I am very impressed. The administration, faculty, and student body seem, in person, even more focused on and effective with both words in "sustainable business" than they say they are. I confess that this MBA program truly excites me, and I am glad to play a small part in its work.

That led me to think about business, business practices, and Earth Day tomorrow (there is another Earth Day that passed last month). A bit of looking turned up Nice Guys Don't Finish Last, a Business Week article that indicates that international executives seem to think being green helps them. You can see more in The Economist's report.

A bit more looking turned up Climate Counts, which promises to help us as consumers and as investors, think about which companies have made more strides than others. If you're in business, see their scorecard to think about various dimensions to climate impact. While we might quibble about the weighting of the various dimensions and the focus on climate alone instead of also including usage of nonrenewable resources, social justice, and other issues of corporate social responsibility, we can probably learn from reviewing their measures. Even though I think my overall footprint as a company is quite small, it's prompting me to make an assessment and to think about additional factors that I think might be important.

If you're looking for other thoughts for Earth Day, check out the Donella Meadows Archive at the Sustainability Institute. After being part of the team that did the research and produced the original Club of Rome report, she wrote the weekly Global Citizen, which you can peruse in that archive. There's plenty of food for thought there.

What suggestions and thoughts do you have?

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